How to Promote Your Web Site by Writing Articles

Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the general public and possibly re-published on other web sites.

Appended to the end of your article is a resource box containing a brief promotional message linking to your web site. Webmasters who wish to reprint your article on their sites are required to include your resource box along with any live links to your site.

For example, an article written by me might have the following resource box:

Article by Oudam Em. Oudam is the webmaster of Web Launch,, a free resource for web site promotion and search engine optimization. Please visit his site for more free tips and tutorials on building traffic and generating income on your site.

The benefit that you get from your article is two-fold. First, your article will be read by visitors to the e-zine site. If they find it helpful and interesting, they will likely visit your web site to see what else you had to offer. Second, webmasters who find your article useful to their visitors may re-publish it on their sites, giving your article additional exposure.

Every time your article is re-published on a web site, you gain an additional one-way link to your site through the live link in your resource box. This adds to your link popularity and ultimately increases your search engine rankings. As you can see, the true potential of your article lies in its ability to propagate virally in cyberspace.

For your article to propagate virally, it should appeal to both readers and webmasters alike. Keep in mind that your goal is hold your readers’ attention long enough for them to get to the resource box. If your article is boring and uninformative, few people will read it beyond the first or second paragraph.

Below are some pointers to consider when writing an article:

1. Give your article a catchy title.

Your title is the first and often the only thing that visitors see when they skim through a list of articles on an e-zine page. Put some thought into coming up with a title that grabs the reader’s attention right away. Words like “Secrets”, “Free”, and “Successful” tend to attract more attention than others.

2. Your article should not read like an ad.

Most people read articles to find information they can use, not to see a pitch about your products or services. If they see your article as nothing more than a shameless act of self promotion, they’ll get turned off and hit the “Back” button right away. Put yourself in the reader’s shoes. What benefits do you want to get out of reading an article? Cater to your reader’s interests rather than your own.

3. Offer lots of free, useful information.

Following on the last tip, keep in mind that your readers are looking for specific “how-to” instructions to help them achieve a certain goal. Offer lots of tangible information that is immediately useful to them. Do not lead them through hoops just to get to an order form for a $29.95 “Make $50,000 in 30 Days or Your Money Back!” e-book.

4) Avoid gimmicks.

While it may be true that a sucker is born every minute, most internet users are sophisticated enough to tell what’s legitimate and what’s not. Write with the intention of offering something substantial to the reader. Be honest and forthright. Your article should not cause the reader to think, “What is this guy trying to sell me?”

5) Be succinct.

Get to the point quickly, preferably in the first or second paragraph. Avoid lengthy paragraphs. Use lots of white space to separate your paragraphs to make them easier to read.

6) Your article should not be too short.

Certainly, it’s possible to write a good article packed with useful information using just a few hundred words. If your article is too short, however, some webmasters may feel hesitant to reprint it on their sites. They may, instead, borrow your ideas and write their own article, gaining authorship without having to give you credit for your ideas.

How long should your article be? I suggest at least 800 words, preferably longer. Longer articles give webmasters the impression that you have put some thought and effort into your work and, thus, are deserving of publicity on their sites.

7) Use live (clickable) links in your resource box.

Many e-zines permit clickable links in resource boxes. Yet, many authors forgo this privilege by simply spelling out their URLs. Whenever permitted, you should spell out your URL as well as make it clickable (e.g. The advantages of a clickable URL are (1) readers can go to your site simply by clicking on it, and (2) more importantly, search engines will be able to record it as a link your web site, adding to your link popularity and search engine rankings.

8) Avoid hyping in your resource box.

Your resource box, while promotional in nature, should be brief and tasteful. The purpose of your resource box is not to sell your readers something, but to lead them to your website which does the actual selling. Your resource box should contain your name, your company name, a brief description of your products or services, your web site’s URL, and a clickable link to your site.

9) Put some thought and effort into your writing.

E-zines have varying standards for accepting articles, and some accept and publish all submissions without any human review at all. However, this does not mean you should write an article just for sake of having it published somewhere. If your article comes off as half-baked, readers may make a similar assumption about you and your business practices.

10) Submit your article to as many e-zines as feasible.

There are dozens of e-zines on the web that welcome submissions from independent authors. Ideally, you’d want your article to be exposed on as many of them as you can. But it takes time to register and submit to each one of them. Therefore, I recommend that you submit to only a handful of the more popular ones.

Below is a list of e-zines along with their Google PageRanks (PR). The higher the PR of an e-zine, the greater its online visibility.

Amazines – – PR4

Article Alley – – PR5

Article City – – PR6

Article Emporium – – PR4

Articles Factory – – PR5

Article Finders – – PR5 – – PR3

ArticleWarehouse – – PR4 – – PR5

Business Know-How – – pr6 – – pr3 – – PR6

Common Connections – – PR3 – – PR3

Constant Content – – PR6 – – PR3

Digital – – PR5

Ezine Articles – – PR7 – – PR4

Free Content – – PR5 – – PR4 – – PR2 – – PR – – PR – – PR3

Home Based-business Opportunities – [http://www.home-based-] – pr5

Home business Tips Newsletter – – PR3 – – PR4 – – PR5 – PR5

Jogena’s – – PR4 – – PR5

Li’l Engine – – PR7 – – PR3

Main Street Mom – – PR5

Marketing PitBull – [] – PR2 – – PR4 – – PR3 – – PR3 – -PR4 – -PR4

Sales Masters World – [] – PR5 – -PR4 – – PR4 – – PR4

T & I Grafix – [] – PR3 – – PR4 – [] – PR3

Web Host Industry Review – – PR5 – -PR3 – – PR3

The Warrior Forum – – PR4

Web Host Industry Review – – PR5 – – PR3 – – PR7 – – PR3 – [] – PR4 – -PR6

Womans-Net – – PR4 – -PR3 – -PR3 – – PR4 – – PR6 – -PR6

Internet Marketing Strategies for Success in 2010 and Beyond

As we look back over the years and how the marketing has not changed much, you will still want to pay close attention to the following Internet Marketing Strategies for Success. As we move further into the 21st century the tools of the trade and the how has changed dramatically; as some of the “why’s”. Due to the great advancements in technology and the amount of energy that many marketers and developers have invested, we now can market any product or service to anyone in the world with a click of the mouse or the tap of the “enter” key.

What Was Once, May Not Be Now

While many of us have been around for many years and know about the many different names that internet marketing may have, it really begun in the 1990′s with an avenue called email marketing. Email marketing was a very powerful tool, one that pioneered us to the tools that we use now. Email marketing still exists in today’s age, but one that you will remember that has been drifting away bit by bit; year after year. One very powerful internet marketing strategies for success is word of mouth; believe it or not, we are still in a very trusting time when we are provided the information by someone we know.

The Powers of Today

With more and more people obtain access to emails, websites and smart phones, the power of SMS Marketing, Text Message Marketing and SEO are dominating the robust marketing campaigns throughout the digital world. Social Networking has become a very popular internet marketing strategies for success as they are able to be shared with thousands of people and become a very highly discussed topic. Social networking tools consist of but are definitely not limited to Facebook, My Space, Linked In, Twitter, Blogs and forums; these tools allow internet marketers to market at a near no or low cost which in turn improved their return on investment. As these tools work with one another, they pick up other hot topics or posts that are becoming viral and you have people start bookmarking and commenting which improves the Search Engine Optimization of that specific product or service.

What Should You Expect in Today’s Marketing?

To find success in your internet marketing, you need strategies like being different, out of the normal, full of energy, colorful, flashy and if possible interactive. In today’s digital age, we have groomed ourselves to instant gratification, and we want things now, any time that a website takes longer than three seconds to load; you will lose the reader and your chance to market to them. Global marketing is on the cutting edge of what has ever been dreamed of, marketers are always changing their way of marketing and their internet marketing strategies to keep up with the changes in the marketplace. One demographic is totally different from the other, many people believe that all markets are the same, they are not. Your internet marketing strategy for the United States will be very different form the marketing strategy you will have in China. Targeting today’s teens is totally different then how we target the baby boomers.

Who is your Target Audience?

As you start building your internet marketing strategies for success, you need to figure out who your target is and why; what are their pains and how can you offer a solution. You will need to articulate and form a marketing campaign considering what type of marketing you will need to do, how much will it cost and what tools and resources you will need to be successful. Within a predetermined amount of time, figure out is it working? Are you providing answers to your target audience, are you providing then value?

Are you re-evaluating?

You need to step back and re-evaluate your business and see where the growth is, has there been growth, how much, at what cost? If you do not measure your success, you will find it nearly impossible to see the many rewards and benefits to your internet marketing business.

One Strategy That Should Never be an option

You should never quit, you may rearrange or reconfigure your internet marketing strategy but never, ever quit. Have you heard of any successful individual that quit? You may get to a point that you fell stuck, feel as if you are ready to throw in the towel, but don’t….instead reach out to others, explain what you are feeling. I am recommend you reach out to other marketers, talking to individuals that don’t understand what you are feeling or where you have been is no help. It is almost like getting dental advice from your mechanic, while they may offer the best advice, is it the best?

Death, Taxes and Home Based Business Deductions?

Benjamin Franklin said, “The only things certain in life are death and taxes.” Let’s face it, he was right, neither one of these facts can be avoided, so we must make the best of both situations. I’m not one that likes to focus on death, but sometimes when it comes to taxes, the line gets a little blurred. Even though April 15th for some Americans ushers in a state of fear and panic, it can be a great day for home based business owners. Come to think of it, home business tax deductions may be just as certain as death and taxes.With the economical down turn in America, more and more people are finding themselves with a reduction in work hours and some are even facing termination. Because of this, we as a society are being forced to find new and unique ways to bring in income. Some will try their luck at entrepreneurship by starting a Home Based Business, but for others such an idea brings on a paralyzing fear of the tax beast. Choosing not to start your own Home Business because of a fear of the taxman is like never leaving your house because of a fear of being struck by lightning. The IRS is an agency to be respected, not feared. I agree that tax laws and filing deadlines can at times be overwhelming, but a successful merge of business and home can be a great marriage. It can also be helpful to you personally when April 15th comes around.Most self-employed individuals who operate a business out of their home find it easy to qualify for home office deductions. Most can qualify for deductions if they use part of their home regularly and exclusively for business purposes. If you have part of your home (IRS classification of a home is a house, condominium, apartment unit, or even a boat) that can be used as your principal place of business or where you meet with clients or customers, then you are well on your way to meeting the IRS requirements for Home Based Business tax deductions.Let’s face it, you are already living in your home and paying expenses on it, so why not turn part of it into a business area. Your real estate property tax, mortgage interest, utilities, home owners insurance, depreciation of your home and repairs are all possible deductions for entrepreneurs who own their own home. Even if you rent, you can still claim some of the same things that a homeowner does, and in most cases, that might even include your rent payment.Now you may have a reason to turn that den or spare bedroom into a home office, instead of clogging it up with Christmas storage. A detached garage or other separate structures may also be used if that building is used in connection with your trade or business. Storage areas of your home can also be included for deductions if you use them for storage of inventory or product samples.Do you want to venture into the Home Based Business world and gain these tax advantages, but you are still scared of that lighting strike? Give yourself peace of mind and contact your local tax professional or the IRS for clarification. Death and taxes may be certain, but now with the right knowledge of the rewards available, you can be certain as well.

Starting An Online Home Based Business The Fast Way

Would you like to know the fastest way to get started with your own home-based business? Let me offer a couple of tips on starting an online home based business and doing it very quickly.1. Join an affiliate program. These are free to join and you will get everything you need to start making money right away.For example you will get your own company provided website that has your ID number on it. This is what you will use to promote to make sales of the product you are selling.You will also get marketing materials that you can use to promote all over the Internet. Examples of this would be to promote your banner on somebody else’s website. You can also promote text link ads in various ways including article marketing.2. Another fast way to get started with online home based business is taking a business in a box approach. The nice thing about these programs are you you can choose your own domain name and host them yourself.With affiliate marketing you’re using the company provided website so you can’t make any changes to it. With the business in a box approach you will have control over the website that you are promoting so you can make changes whenever you want.These type of programs will set your website up for you and put money making products on it. They also provide training and marketing materials to get you off the ground quickly. Then if you want to make changes in the future by adding or removing product you can do so.These are two ideas on starting an online home based business the fast way!

Home Based Business – Ideas to Get You Going in Your Own Home Business

Home based businesses cannot flourish unless you choose the correct business or work hard to establish it initially. A lot of people believe that they can just get good returns from their home based business without investing that time and effort. But if you want to be successful then you should choose wisely based on facts and also listen to your heart to see if the business fits with who you are. Here are some ideas for you to get set up in your own home based business.If you are creative and love celebrations then being a Wedding Planner and consultation services could be a business opportunity for you. It is a business that gives you ample opportunities to explore your creative and planning skills and also potentially earn a good income. There are a lot of people who would love to make their weddings special thus there’s a lot of scope for growth in this field.If you have the skills and knowledge of various home based beauty treatments and make up, then being a beauty therapist could be an ideal home business. You can offer some basic services with competitive prices but you do not have the overhead costs of staff and business rental. The initial investment is not huge and you can earn good money from this because there is a large demand for these services.A lot of people hardly have the time or the skills required to alter their clothes and other items at home. From a bed sheet to a pillow cover anything may be needed to be mended at times. You can always start this very basic yet necessary service at your home. Everyone is not a regular size and thus wants their clothes to be altered to the size and cut that fit them. So you can use your skill and a sewing machine to start the sewing and alteration services at home.If you have the skill set for life coaching this could be a service that you offer either one on one or over the phone. It does not require much up front capital and people are becoming more interested these days in seeking help in their lives in any number of different areas.With the explosion on the internet there are a number of different opportunities available. One is affiliate marketing, this is where you make money from selling other peoples products for them. There are also many different multilevel marketing and direct selling companies that you can be an affiliate for and hence sell their opportunity. This is becoming more and more popular as many people are seeking extra incomes or ways to work from home.Choosing a home based business which is right depends upon individual’s requirements and skill set. Take a look at what you like and where your skills are and you will no doubt be able to find something that suits you.

Internet Marketing for Small Business: 4 Free Ways to Create Massive Income for Your Small Business

In this article I will reveal to you what I believe to be the top 4 free ways to turn your small business into a profit generating machine. While big companies and franchises already have the necessary means to create extraordinary income,it is quite the opposite for small a business. Start up cost alone for your business can delay you from seeing any profits up to 3-5 years. Here is how you can start to see an increase in profits in less than a year by using these free methods of internet marketing for your small business.

1. Video:

This in my opinion is the best method to use when it comes to using internet marketing for your small business. Video allows you to be versatile and also allows your future prospects or targeted market to get an idea of what your company is all about and to become familiar with you as the owner. People love to see what they are investing in and when it may not be enough just to tell them what they are purchasing, it is always nice to show them and your customers will not even need to be at your store location. While with just a few short clicks of a mouse you can have a video up and running in no time, allowing your prospects to have you at the top of their list when they get ready to purchase a product.

2. Articles:

Article marketing is always a great option especially for your consumers who are looking for facts and information on your business, such as when did your company get started, how long have you been in business, and how do you match up with your competitors. Your prospects want to know these things and those who are seriously interested in what you have to say will read your articles, which will help them make an informed decision on which direction they should take when it comes to buying or teaming up with you. Although this option may take more of an effort on your part articled have the potential to yield you and your small business amazing income results.

3. Social Media:

This is probably one of the most easiest way to generate income for your small business. Using Facebook,blogging and twitter you have the opportunity to keep your potential clients updated on the latest news and promotions as it relates to your small business. Facebook being one of the largest social media tools that is out there to date, you could easily connect with someone half way around the world and begin to promote your small business in different countries to different consumers who at the time may need what you have to offer. Plus it does not cost you a dime to set up any of these social media accounts you just have to have the willingness and the drive to keep up with your with your account and make what you have to offer relevant to your buyers. Social media also allows you the owner to receive instant feedback from your clients letting you know their needs and how you can better assist them in their future endeavors and provide genuine answers to all their questions. By doing this you not only add value to your company but also to your buyer,which is most important when it comes to having a small business.

4. Opt in Email List:

Email list are a great way for you to get your product in front of consumers who are looking for what you have to offer. With just one click of a button you can have thousands of emails sent to consumers who are in your niche market. When done properly, meaning that the products you are offering through your list are of value and mean something to your targeted niche you not only have the opportunity to have an increase in profit, but it will also create and establish trust between you and your buyer. The more trust between the seller and the consumer leads to more income in the long run for your business.

Do not wait to start implementing these 4 free methods of internet marketing into your business, remember people are visual and they also love seeing facts and data. Building business relationships is key and that goes with any business and also adding value to the product that your promoting will cause your target market to want to continue his or her business with you helping you become successful in your small business.

Next to learn how to implement and use other methods of marketing go now to: [] to increase and drive traffic to your business and be on your way to success in your small business

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.